The secrets of a master digital storyteller | Susan Young

Posted: January 14, 2013 in Storytelling
Tags: , , , , , , , ,

A master digital storyteller:

“1. Understands the need for all humans to connect and bond.

2. Knows the importance of putting a face on a story (the human factor).

3. Shares many aspects of the brand, culture, employees, C-suite, investors, customers, and community.

4. Travels deep into the multiple layers of stories he or she is surrounded by and confidently uses available social channels to create cohesive and compelling content for internal and external communications.

5. Appreciates the opportunity to drive and influence mass numbers of people to bring them a transparent and balanced story — without the media.

6. Weaves images, video, audio, graphics, and other social tools to make stories pop and impact people.

7. Keeps his or her news radar and antennae up at all times knowing that there are stories, profiles, pictures, video clips, blog posts, and interviews just waiting to be developed and shared.”

from: “7 secrets of a master digital storyteller

☞ How much of the above apply to other types or approaches to storytelling? It is clear that most of the points above apply to digital storytelling (or the particular type of digital storytelling discussed in the article) and may not apply across the board. But still, an interesting formulation of what this particular type of digital storytelling entails and what is needed to make it effective.

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  1. […] The secrets of a master digital storyteller | Susan Young […]

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