Archive for the ‘Neta-narrative’ Category

✽ “While it is true that all sorts of “narratives” are used to promote everything from products to politicians, I believe that there are much deeper Narratives — think of them as “meta-narratives” — that we’ve been taught since childhood. I’ve referred to them as “the Narratives that guide our lives” — the stories through which we fundamentally interpret and explain our place in the universe and society, and which objectify our values and sense of what are right and wrong actions. I believe that a canny communicator can tap into these almost universal Narratives to create messages that will resonate with millions.”

✽ “For writers of fiction, [narratives] are indispensable. Christopher Vogler, in The Writer’s Journey, explains how he utilizes Campbell’s theory of “the hero’s journey” in his work as a Hollywood “script doctor.” Vogler takes apart the plots of some of the most popular films of all time, showing how they fit a transcultural, ubiquitous “heroic quest” pattern — and he then shows how a writer of fiction can employ that same basic pattern to make his own work better resonate with readers.

All of which underscores Friedlander’s point about our being “Homo narrans.” Storytelling is truly fundamental to what we humans are: not just how we communicate, but more basically, how we interpret and understand the world and our places in it.”

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