Posts Tagged ‘engagement’

☞ Storytelling is a major topic in discussions of content marketing. But not every kind of storytelling transmitted through any media will do the job. As this article by Jason Cormier usefully reminds us, much of the effective storytelling in content marketing is transmitted visually.

“As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling.

Why? Because no state-of-the art technology can substitute for state-of-the-heart storytelling. If a picture is worth a thousand words, the story behind it may be worth a million more. Pinterest and Instagram continue proving this out, and every competent marketer on Facebook can point to the power of imagery.

If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively telling a story. Hint: Higher levels of viewership, engagement, and sharing.”

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